PAYOT joins USHOPAL’s next chapter.

USHOPAL acquired 100% of PAYOT in April 2025, bringing a century-old French skincare house into its international beauty portfolio.

A heritage of professional skincare

PAYOT operates across approximately 70 countries through beauty institutes, spas and retail. Its skincare products are manufactured in France through longstanding industrial partners.

Making expertise visible

The group’s development approach focuses on PAYOT’s scientific heritage, efficacy and professional skincare expertise. The objective is to make these strengths easier to understand for both existing and younger consumers.

Looking towards 2027

Planned initiatives include more visible quantified efficacy communication on packaging and a new phase of development in China, with resources concentrated on selected priority products.