A group built to develop brands.

A long-term
perspective.

USHOPAL’s first chapter was built on developing international brands in China. Working closely with consumers, founders and partners created a foundation of market understanding and operational expertise.

Investment and brand operation now form an increasingly important part of the group’s model. USHOPAL looks for complementarity between a brand’s existing strengths and the capabilities the group can contribute.

The approach is disciplined and long term: respect a brand’s legitimacy, understand its consumers and support its development across markets.