MBA from Wharton School of University of Pennsylvania, US, where she double majored in Finance and Entrepreneurial Management. VP, Digital and Ecommerce at Johnson & Johnson.

Lu’s career spans from building ambitious entrepreneurial start-ups , leading projects at strategy consultancy powerhouse, the Boston Consulting Group, building and operating hyper-complex supply chain planning for Anheuser Busch InBev, to leading digital innovation and capability building for VF Corporation, the world’s largest apparel company that owns brands such as The North Face, Lee, and Timberland.

Lu was cited in VF 2012 annual report and Wall Street VF Investor report for her outstanding effort in building digital excellence as a competitive advantage.

11+ years experience in TOP FMCG companies. Strong experience in multi-channel management, e.g. MT/ WS/ BNM/ EC.

Strong experience in diversity categories’ strategy planning. Led the e-commerce P&L growth for JNJ 4X in 2 years.

6-year E-Commerce business and strategy experience, focusing on FMCG (Personal Care, Baby, and Cosmetic) Supply Chain Expertise.

Was of Head of Ecommerce Key Account of Johnson & Johnson China, oversee 40 millions USD of P&L.

More than 10 years of experience in public affairs in the Internet and traditional retail industries Establish a corporate public relations system during the period of the public

comment network Senior Director of Public Affairs, Public Comment Network, Head of Public Affairs, Carrefour South China Region.

Brand strategy lead for clients such as Pepsi, Condé Nast, and DreamWorks. Experienced in brand development, such as the branding and design for a Pepsi product launch into China.

Joined the top technology and strategy consulting firm Capgemini in 2014, expanding Digital and User Experience Labs.

10+ years experience in TOP FMCG companies. Head of ABinBev supply chainLed the Mary Kay APAC manufacturing and supply chain unit.

The lead screen writer for the series "East Palace", earning the top spot across off media content platforms in Feb 2019.

"The Subway" screenwriter, winning first prize at Shanghai "Dianyi International Writing Organization".

Screenplay of "Tan Yutong", "Drama Award" from the Ministry of Culture, "Five-One Project Award" of the Central Culture Department.

Dr. Director of Research, Shanghai Theatre Academy.

Senior consultant at Boston Consulting Group, with extensive project experience in business portfolio strategy, distribution strategy, and commercial due diligence.

Strategic planning expert at Anheuser-Busch Inbev APAC, developing multi-billion CapEx investment for China and India.

Senior product manager at Amazon.com Seattle HQ, research pain-points of platform customers and actions required.

MBA from University of Michigan - Ross School of Business (with distinction).

Rich, practical experience in managing the planning and execution of fashion, sports, and brand retail stores.

Successfully upgraded the image of the flagship store of a leading denim brand in the VF Group. Managed more than 1,000 retail stores for New Balance sports brand and French ETAM brand.

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