USHOPAL
GLOBAL PRESENCE

Connected teams.
International ambition.

Paris and Shanghai bring complementary perspectives to the international development of the group’s brands.

Europe

Paris

Heritage, expertise and international brand development.

110

employees in the Paris hub

An established European base supporting the development of the group’s brands.

China

Shanghai

Consumer insight, digital capability and operational agility.

160

employees in the Shanghai hub

Deep market understanding and execution capabilities developed in China.

Hub headcounts as described in October 2026; these are not a consolidated worldwide employee total.

GEOGRAPHIC BALANCE

A global perspective,
by design.

Approximately half of the group’s business is currently in China, and half in international markets.

The long-term ambition is to generate 60–65% of business outside China, creating a more geographically balanced group. This is a future objective, not a current performance figure.

Global travel retail and airline partnerships
TRAVEL RETAIL & AIRLINE HUBS

Connecting travellers
around the world.

In addition to its primary operating hubs in Paris and Shanghai, USHOPAL actively develops its brands across the global travel retail (GTR) channel. From Singapore Airlines First-Class amenity partnerships to dedicated airport storefronts in destinations such as Sanya with China Duty Free Group (CDFG), the group meets luxury consumers directly where they travel.

With passenger spending in international air transit and premier duty-free environments significantly outperforming domestic retail, USHOPAL is establishing dedicated travel retail presences for PAYOT, ARgENTUM and Bonpoint across Southeast Asia, Europe and the Middle East.

Read full travel retail coverage
Lu Guo at TFWA Cannes
MOVING CAPABILITIES ACROSS MARKETS

More than a
geographic footprint.

International development means connecting heritage, ideas, consumer knowledge and operational capabilities. The group’s teams bring several perspectives to a brand and work towards what is right for its next chapter.

Our operating philosophy

Let’s shape what’s next.

Connect with the group