Wholly owned

PAYOT

A century of skincare expertise.

A French beauty house with a century of skincare expertise, PAYOT brings together product efficacy and the gestures of professional care. Its next chapter makes that expertise more visible and relevant to a new generation of consumers.

Category: Professional skincare
Origin: France
Group relationship: 100% ownership

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THE USHOPAL RELATIONSHIP

Supporting the
next chapter.

USHOPAL acquired PAYOT in April 2025. The group is supporting the brand’s international development while strengthening the expression of its scientific heritage, product benefits and professional skincare expertise.

From 2027, the brand plans to communicate quantified efficacy results more prominently on packaging. China is also expected to enter a new phase of development, with investment focused on selected priority products. These are planned initiatives, rather than completed milestones.

HERITAGE & EXPERTISE

Making expertise
visible.

PAYOT’s skincare products are manufactured in France. The brand’s network combines beauty institutes, spas and retail across approximately 70 countries.

The development focus is to express product benefits and scientific expertise more clearly, widening relevance while respecting existing consumers and the brand’s professional roots.

Read the acquisition story

GLOBAL TRAVEL RETAIL

First Class in the skies.
Dedicated airport boutiques.

PAYOT has been selected as the First-Class amenity beauty brand on Singapore Airlines, bringing French skincare heritage directly to high-spending luxury travellers. Pitches are also underway for Ethiopian Airlines and prominent Middle East carriers.

Beyond the skies, USHOPAL is rolling out dedicated airport storefronts for PAYOT across key travel retail destinations such as Sanya and deepening its long-term partnership with China Duty Free Group (CDFG) in new downtown duty-free stores.

Read full travel retail coverage